r/australia • u/Sirtemed • 7h ago
no politics Amazon Prime AU $99 price hike lists "Amazon Luna" as a benefit — but there is zero cloud streaming in Australia
Got an email from Amazon AU announcing the Prime membership price hike from $79 to $99/year. In their justification email, they explicitly cite "games with Amazon Luna" as one of the growing perks included in the subscription.
I decided to actually check out this "Luna" service, expecting a browser-based cloud streaming platform (similar to GeForce NOW or xCloud where you stream games instantly without local install).
Turns out, it's completely misleading for Australian users:
| Feature | What "Amazon Luna" implies globally | What Amazon AU actually gives you |
|---|---|---|
| How games run | Instant browser streaming | Third-party key giveaways (GOG / Epic) |
| Storage required | 0 MB | 50 GB to 70+ GB local downloads |
| Extra requirements | None | Must create third-party accounts & launchers |
When you open Luna from an Australian IP, there is no "Play Now" cloud streaming option. Instead, clicking Luna links redirects you to a claims portal that passes out GOG or Epic keys.
To actually play something like DOOM you have to download 50GB–70GB+ installer files onto your local drive and install third-party store launchers.
Using downloadable third-party PC code giveaways "games with Amazon Luna" as a benefit included with an annual subscription price rise—when there are no actual Australian cloud streaming servers hosted for Luna—feels like pure marketing spin and a deceptive omission of hidden disk storage costs.
I will pay the increased Amazon Prime annual fee as I use it mainly for the free order shipping but this kind of deceptive marketing has no place in Australia.